NEW BALANCE

New Balance is a globally recognized athletic footwear brand and has been a favourite among sneaker collectors since its inception in 1906. The American brand thrives on high-quality footwear built for the best performance, catering to fashion trendsetters, athletes, and celebrities. From Rihanna and Kendall Jenner to Jennifer Lopez and Timothee Chalamet – New Balance adorns the shelves of the most prominent showbiz personalities.

During several product launches, Gahn Fishing acted as New Balance's PR partner in Sweden to maintain the brand's legacy and amplify its reputation through strategic PR activities, including organizing press events in Stockholm and Copenhagen, publishing articles and interviews, and providing celebrities and influencers with the brand's products. To pay homage to the iconic 747 sneakers and add a touch of nostalgia, Gahn Fishing arranged an exclusive 90s party in Stockholm. The event was attended by a select group of press and trendy individuals who celebrated the retro vibes of the iconic sneakers at a unique venue. The party was more than just a celebration; it was a tribute to the timeless allure of New Balance.

Shop your New Balance sneakers here